Friday 28 May
12:00 - 13:30 CEST
Open to all conference delegates
Breaking through the regulatory ropes and scientific shackles – thinking “patients first” in lay language summary development
Presenters:
Shruti MP, Associate Director, Medical Writing, Parexel
Sarah Yelling, Account Manager, Patient Communications, Parexel
In addition to understanding the specific regulatory requirements for lay language summaries, it is imperative not to lose sight of the specific communication needs of the intended target audiences.
During this practical and engaging session, Shruti MP, Associate Director, Medical Writing, Parexel, and Sarah Yelling, Account Manager, Patient Communications, Parexel, will explore key considerations for developing lay language summaries from the patient perspective, including the role of design, visualization, iconography and the application of health literacy and numeracy guidelines. Our expert presenters will share case studies which illustrate how to effectively combine medical writing regulatory capabilities with patient communication expertise to develop multi-purpose, patient-centric lay language summaries.