Anne-Marie Hamoir is Senior Consultant at Patient Focused Medicines Development (PFMD), the Synergist, Brussels. Anne-Marie is a molecular biologist by education with more than 30 years of experience gained in international roles in Medical and Commercial Operations Departments, Pharma Digital Strategy (lecturer at ULB), Customer Insights and Experience, Learning and Capabilities Development, Change Management / Innovation. Right now she consults as a leader in cross-functional strategic projects.